NAVIGATE MARKETS WITH PRECISION
Go-To-Market
Comprehensive strategic and tactical solutions designed to optimize product-market alignment and enhance scalability within the retail landscape
Plan
Strategic planning for your brand and products
We believe it is important to develop a foundation built on careful analysis and best-in-class strategy.
Build
Launch or improve an existing retail presence
Our mission is to build a foundation for your business & provide all the tools and direction you need to support your ongoing growth
Grow
Retail industry experts and here to help
The team you need to execute a winning strategy that accelerates you to your goals in regional as well as national retailers.
CHANNEL DISTRIBUTION
Phased Approach to Identify Target Partners
We identify your company and customer needs and develop a global retailer and distribution-specific set of plans with this in mind.
Current Distribution Review | Identify Target Accounts | Demand Planning | Forecasting
CHANNEL MARKETING
Sell-In
Creating and implementing a sales strategy by account to create an efficient and scalable approach. We work directly with you and the retailer/distributor to execute the plans to drive sell-through. We develop a forecasting process with you to manage your demand effectively.
CHANNEL MARKETING
Driving Sell-Through
Understanding and developing a regionalized approach and plan for your customers in each marketplace. Working with your partners to build individualized plans for what moves the needle with their customers and sales floor.
MERCHANDISING
Best-In-Class Execution In-Store
Building and executing strategic plans to increase awareness of your brand and your products in-store to create a brand affinity in the market.
TRAINING
Training The Sales Floor
TargetPath will work with your team, or develop from scratch a full strategy on how to talk to your customer. Where they shop, their motivators, how they consume media and information, and what type of creative speaks to them best, whether doing product research, a first-time buyer, or a loyal brand lover for years.
EVENTS
Experiences Worth Talking About
Pre-event planning and coordination as well as on-site with the booth builder to ensure timely construction, installation, and dismantling of the materials. We work with you to establish and maintain the budget for your event while developing a comprehensive marketing and promotional plan to create buzz and attract your target audience to the event. Provide on-site presence throughout the duration of the event to ensure it runs smoothly. Post-event evaluation to assess the success and ROI of the event.
Client Case Study
Eggtronic & Einova
TargetPath leverages its expertise to oversee Einova’s operations, implementing strategic directives for efficient management and sustained growth in the market.
“TargetPath manages our entire North America sales and operational business for mobile accessories, both online and offline. In less than 2 years they have skillfully navigated the intricate landscape of retail in a very complicated moment for consumer electronics, opened new sales channels that fuel our growth in sales revenue and given valuable product feedback from the sales floor. Their strategic insights propelled our success with their wide breadth of connections in the CE industry and significant cost-saving measures, which all together have created increased profit margins and investment opportunities. Their passion, energy, and deep know-how of the business are the fundamental ingredients of the results that are scaling our company.”