We identify and leverage the most effective channels for your brand

Our team of experts work closely with you to create a customized plan that fits your unique business needs & goals.

Building a channel-phased approach

We specialize in helping brands build a channel-phased approach that not only targets opportunities in a strategic way, but also yields the highest return on investment.

Our team possesses the necessary skills to support your merchandising, training programs, and promotional campaigns.

We prioritize developing evergreen and drive-time content that appeals to your customers and aligns with the retailer’s strengths & requirements.

We are committed to assisting you in achieving your sell-through goals faster.

We work in partnership with our retailers to maximize the best outcome for the brand and for the retailer.

OUR PHASED APPROACH TO

Identify Target Partners

CHANNEL DISTRIBUTION

We identify your company and customer needs and develop a global retailer and distribution-specific set of plans with this in mind.

 

Current Distribution Review | Identify Target Accounts | Demand Planning | Forecasting
CHANNEL MARKETING

Creating and implementing a sales strategy by account to create an efficient and scalable approach. We work directly with you and the retailer/distributor to execute the plans to drive sell-through. We develop a forecasting process with you to manage your demand effectively.

 

Sell-In Deck | Cost-To Serve | Reporting & Analysis | Samples | Dealer and Distributor Setup Documentation | Communications
TRAINING

We will work with your team, or develop from scratch a full strategy on how to talk to your customer. Where they shop, their motivators, how they consume media and information, and what type of creative speaks to them best, whether doing product research, a first-time buyer, or a loyal brand lover for years.

Contests & Incentives | In-Person | Virtual | Management Level | LMS Training Modules

 

MERCHANDISING

Building and executing strategic plans to increase awareness of your brand and your products in-store to create a brand affinity in the market.

Planogram Development | Fixtures | Signage | Retail Packaging | Third-Party Merchandising Execution
SELL-THROUGH
Understanding and developing a regionalized approach and plan for your customers in each marketplace. Working with your partners to build individualized plans for what moves the needle with their customers and sales floor.

 

Merchandising | Training | Promotional Cadence | Events & Tradeshows | PR
EVENTS
Pre-event planning and coordination as well as on-site with the booth builder to ensure timely construction, installation, and dismantling of the materials. We work with you to establish and maintain the budget for your event while developing a comprehensive marketing and promotional plan to create buzz and attract your target audience to the event. Provide on-site presence throughout the duration of the event to ensure it runs smoothly. Post-event evaluation to assess the success and ROI of the event.

 

Tradeshows | Meeting Spaces | Experiential | Sales Meetings | Tabling | Community

Let’s Accelerate Your Growth

Schedule an introductory strategy session to discover how TargetPath can help you achieve your goals with a personalized, hands-on approach.

Contact Us