TargetPath is a consultancy that helps technology companies reach their potential faster with a higher probability of success. We provide a veteran team that works alongside the client to develop and execute business plans, and go-to-market and operational strategy for multiple brands with various channels.
The Channel Marketing Specialist is responsible for supporting marketing communication and retail marketing projects for various brands and categories being sold through mass-market & specialty retail, online, and reseller channels both B2B and B2C. Specific functions include channel partner support, collateral, online, direct and sell-through marketing, channel and retail-company-specific tradeshows & events. Working with the Marketing and Sales team, and external vendors, the Channel Marketing Specialist projects support demand generation, sell-through, and marketing across all channel partners and internal TargetPath marketing initiatives.
o Sales resources (custom presentations, sales collateral, launch and product assets)
– Aid execution of detailed merchandising plan with partners to maximize brand exposure
– Aid in development of various in-store POP displays
– Aid in POP sourcing including suppliers, end-product, and schedules
o New product launch materials and updates
– Develop / maintain selling tools
– Audit product marketing sheets
o Create internal trackers for channel activities per channel or partner
o Maintain & update partner-specific collateral
o Manage print collateral including business cards, inventory & print runs, as needed, for internal and channel partners within budget
o Manage SWAG orders as needed for internal and channel partners within budget
o Provide pre-event support for shows & events, including preparing event orders, literature, SWAG & partner seeding kits, shipping and ensuring on-time delivery of materials
o Aid online marketing projects, including email campaigns, product launches, keyword based search advertising and social media efforts with partners
o Asset toolkit build outs for partners to utilize on their own web pages
o Collateral management for external partners
o Build sheet management for partner item setup
o Audit and work to fix minor grammar, brand or imaging issues with partner detail pages
o Aid in product listing optimization of partner detail pages
o Maintain and edit the TargetPath website
o Including all material used on display in retail stores
o Including all material shown and communicated to channel partners, from executives to the sale teams
TargetPath is an Equal Opportunity Employer.